Partnership Overview

Synchrony Objective

Utilize custom branded content to enter the sports/ESPN world, thrill and delight fans to increase brand awareness and consideration of Synchrony Bank and savings products.

Disney Solution

Identified NHL and Women’s World Cup as priority sports and cultural moments that resonate with an affluent audience and can weave a “savings” thematic into.

Partner with CreativeWorks to develop humorous concepts in the vein of the “This is SportsCenter” iconic campaign. Hired Alyssa Naeher, U.S. Women’s Soccer team Goalie, and Rick DiPietro, retired NHL goalie, to be the stars in our custom creative for alignment with selected sports properties.

Partnership Built For Success

Creative Excellence

Partnering with Disney’s CreativeWorks we connected Synchrony’s brand with NHL & Soccer goalies to tell the savings story.

In-Game, Studio & Custom Digital Series

Synchrony integrated in-game and in-studio with “save of the game” themes through the regular season and post-season of NHL. During the Women’s World Cup custom content got viewers excited and knowledgeable.

Strategic Media Placements

Leveraging leveraging Disney’s portfolio of assets, we strategically brought messaging to NHL and Soccer fans across linear, video, and high-impact site takeovers.

Social Amplification

Tapping into talent organic following along with ESPN’s massive footprint to boost for-social content to fans.

Delivering incremental value for your brand above and beyond

in partnership value via upgrades, over-delivery, and added value

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