WWC Performance - Synchrony Recap

Synchrony x Women's World Cup

Brand Lift Performance

Measured by YouGov

TWDC Watchers vs. Non-Watchers

During Synchrony’s Women’s World Cup campaign (7/3-8/20) audiences watching Disney content had higher brand metrics compared to audiences not watching.

Impressions

+ 0 %

11.2 vs. 8.1

Reputation

+ 0 %

10.9 vs. 7.1

Recommend

+ 0 %

8.4 vs. 5.7

Awareness

+ 0 %

46.3 vs. 41.3

Consideration

+ 0 %

3.3 vs. 2.4

Key Highlights & Insights

Branded Content Spot

Although users recall seeing the ad for Synchrony they experienced low brand awareness and favorability. The branded content spot included limited branding and it’s recommended to have a logo present in the first 3 seconds.

Source: Twitter Brand Lift

Instagram drove engagements and video views compared to Facebook.

Source: Internal reporting

Follower Growth

+ 0 %

1.7K New Followers

More Engagement

0 x

Compared to the average asset posted

engagement

+ 0 %

Owned Content

Source: ListenFirst

Soccer Content on ESPN.com

Unique Visitors

0 M

+55% YoY

Flat compared to previous 4-weeks

Total Minutes

0 M

+13% YoY

+45% compared to previous 4-weeks

Soccer Content on ESPN App

Unique Visitors

0 M

+24% YoY

+38% compared to previous 4-weeks

Total Minutes

0 M

+154% YoY

+48% compared to previous 4-weeks

Value of ESPNFC Brand and Audience

Median Digital hhi

$ 0 K

Among Banking Interests

0 INDEX

Source: 2023 July Sports Fan Study (SP23 USA), Weighted to Population (000)

#1 Digital Destination for Soccer

Page Views

0 M

Unique Visitors

0 M

Minutes Spent

0 B

Source: comScore, Shareablee 11/20-12/18/22

Engaged Soccer Fans

Social Followers

0 M

Social Engagements

0 B

+147% YoY

YouTube Video Views

0 B

+130% YoY

Source: Talkwalker, 1/1/22-12/31/22, Linear Tracking, E1, E2, EU, YouTube and TikTok excluded, MLS games excluded.

ESPN During the Men's 2022 FIFA World Cup

Soccer fans reached on ESPN

0 M

more time spent than other sports properties

0 x

#1

ESPN was the #1 sports site even though it didn’t have the live coverage

647M actions taken on social, more than 10x compared to the network that had live rights (Fox)

0 x

Source: comScore, Shareablee 11/20-12/18/22

Partnership Performance

Synchrony x Women's World Cup

Brand Lift Performance

TWDC Watchers vs. Non-Watchers

Key Highlights & Insights

Branded Content Spot

Soccer Content on ESPN.com

Soccer Content on ESPN App

Value of ESPNFC Brand and Audience

#1 Digital Destination for Soccer

Engaged Soccer Fans

ESPN During the Men's 2022 FIFA World Cup

#1

Synchrony x NHL