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Synchrony had an always-on NHL media presence in 2023 that spanned in-game, NHL studio coverage, NHL’s page on ESPN.com, and Hulu. These strategically selected places combined with custom creative made meaningful impact on NHL fans, especially during the playoffs when the spots premiered in linear coverage among epic rivalries.
15x HPTOs on ESPN NHL delivering 16.2M impressions and 4,932 clicks with an average CTR of 0.03%.
8x social posts leveraging custom content from talent and ESPN flagship handles across X, Facebook, and Instagram. FB and IG delivered 8.6M impressions, 804 engagements, and 568.8K video views and X Twitter: 14.6k engagements, 19.1k video views.
Rotational NHL display delivering 40.5M impressions driving 11,492 clicks with average CTR of 0.03%
NHL short and long-form video on ESPN.com delivering 11.9M impressions and a CTR of 0.01% (livestreaming included in performance)
Utilizing Disney 1P “Fans of NHL” and household income $100K+ targeting and the sequential ad experience to strategically reach NHL fans with brand creative and custom creative
Rotational Soccer display delivering 3.4M impressions (unfortunately clicks were not measured
Soccer short and long-form video on ESPN.com delivering 634.9k impressions and VCR rate of 91.4%
Utilizing Disney 1P “Fans of Soccer” and household income $100K+ targeting and the sequential ad experience to strategically reach Soccer fans with brand creative and custom creative.